Advertising … must have paid!


Once very familiar advertising slogans that was more often than not seen on Railways Stations, along platforms and at Bus Stations.  Enamel metal signs with simple messages designed to last a lifetime……I guess the intention was to repeat the message till recall was automatic.

It must have worked for Coleman’s of Norwich is still going strong over 200 years since it was founded.  The branding hasn’t changed much, the bright Yellow Mustard Jar and label for its flagship English Mustard is much the same as it always has been.  Even though the original company has been swallowed up predictably by a Multi National, Coleman’s Brand is still very much to the front.

So I reckon Advertising does pay!     Colemans

22nd August

(C) David Oakes 2016